Out of Home Advertising

“Autdoors”, a division of our Company has recently commenced the business of providing OOH advertising solutions. Through Autdoors, we intend to leverage our existing relationships with advertisers and advertisement agencies and provide our clients with marketing solutions involving outdoor hoardings. To this end, we have recently entered into an agreement with [ARC Media] whereby ARC Media has granted sole marketing rights to us for the use of numerous outdoor hoardings, such as unipoles, public utilities and gantries maintained by ARC Media in numerous cities and towns, including Delhi, Noida, Greater Noida, Agra, Ghaziabad, Lucknow and Dehradun, for providing OOH solutions. This arrangement also provides us with a right of first refusal for licensing of any new outdoor medium created by ARC Media in its areas of operation.