With an endeavour to fasten the growth and development process in the digital sector, Amar Ujala’s new company, Amar Ujala Web Services Pvt. Ltd., a 100% subsidiary of Amar Ujala Publications Ltd. will serve as an umbrella for the company’s entire digital business alongside managing amarujala.com, the fastest growing Hindi news website in India.
Our internet portal (www.amarujala.com) was launched as a channel for providing our news and entertainment content and has been revamped in its form and content over time. We intend to expand this area as we believe the internet is one of our future growth engines. According to FICCI-KPMG, internet penetration in India is currently at 19%, which is lower compared to internet penetration in other countries. By the end of 2014, there were approximately 300 million Internet users in India, and it is estimated that Internet users in India will reach 640 million in 2019. The total number of mobile internet users in the country has also been steadily increasing, and is estimated to grow from 173 million at a CAGR of 21% till the end of 2019. Estimates also indicate that by the end of 2014, India had around 116 million internet enabled smartphones and such numbers are estimated to reach 435 million by 2019. (Source: FICCI-KPMG Report 2015) With the growth projected for India’s middle class and for internet and mobile usage in India, we believe our potential digital reader base remains largely untapped and offers significant potential for growth.
Our portal has expanded exponentially in the recent years. Since April 2013 the site has registered a growth of more than 147% in terms of number of page views (Source: Google Analytics, April 2013 and September 2015). The website clocked in excess of 48 million page views and got over 1.50 million unique visitors in September 2015 (Source: Google Analytics, September 2015). Our digital content is also accessible in form of mobile internet portal, which is accessible at www.m.amarujala.com. Since the launch of mobile portal in September 2013, it has registered a growth of more than 4,555% in terms of number of page views (Source: Google Analytics September 2013 and September 2015). Also, it clocked in excess of 148 million page views and got over 5.6 million unique visitors in September 2015 (Source: Google Analytics, September 2015). In addition, internet surfers spent approximately 8.5 minutes and 6.2 minutes on our desktop and mobile sites, respectively, per average user session (Source: Google Analytics, September 2015), as of September 30, 2015. Currently the digital business is operating through our wholly owned subsidiary Amar Ujala Web Services Private Limited.