Activation Business


Touch Point, a division of our Company, is engaged in brand activation and specializes in conceiving all-round and intelligent brand solutions for our advertisers in ways which enable them to derive maximum benefit from advertising with us. The established media network of Amar Ujala provides Touch Point with an opportunity to provide its clients with below the line marketing solutions. Our innovative solutions to our clients factor in infrastructure, population demographics of the area as well as product being advertised. Depending on requirements of our client and the target audience, we provide both fixed and transit media solutions, including through liveries on van and trucks or organizing road-shows. Our promotional marketing and event management clients have included Hindustan Unilever Limited and National Bank for Agriculture and Rural Development (NABARD). We believe our newspaper distribution infrastructure allows Touch Point to target a much larger market share of the below the line marketing industry than its competitors. Our arrangements with our clients for activation business are typically carried out on order basis, though sometime we also enter into medium term agreements to provide our solutions over a period of time.